Brand Loyalty (My thoughts on designer brands)

Coach, Fendi, Gucci, Prada, Louis Vuitton..these are are brands that I am not familiar with. I know of them because I am a girl, and I have plenty of girlfriends who enjoy designer brands, however I've never been the type of girl who needs to carry a designer handbag or wear designer shoes. I don't believe in spending an obscene amount of money on one particular item, why buy a $290.00 pair of shoes, when you can get 3 or 4 pairs for that price somewhere else. How is anyone going to be able to tell that you are wearing Aldo shoes as apposed to Prada, there are only a select few that could actually point it out on the spot.

Not to say that I am not loyal to any type of specific clothing brand, just not the expensive ones.

I really like shopping at American Apparel, it is a tad bit pricier than other clothing stores, but I shop there religiously because I really respect what they do, and what the brand is about. They are one of the only clothing stores that I know(especially in Canada) that does not use sweat shops (child labour) to make their clothing. Their clothing lines are always fun and vibrant, and although they have the same designs for a longer period of time than other stores, it gives me time to save up for my next purchase from there.

I am loyal to many brands, but for no particular reason. I love Dove shampoo and have a hard time using anything else, Dasani water is the only bottled water I'll drink, and I only smoke Belmonts. I don't necessarily think these products are "better" than their competition, however they are products that I have been consuming for a long time and I am comfortable with them and am satisfied with my decision when I purchase these items.