Who is Mr Clean!

Brand Characters have been around for many years, probably as long as brands themselves have been around and advertising began. We all know brand characters, especially the really famous ones because we are exposed to them nearly every day. Who wouldn't think of Tucan Sam when purchasing a box of Fruit Loops or think of Aunt Jemimah's curves when pouring maple syrup on your pancaked. Funny enough a lot of brand characters have to do with breakfast food, especially cereal...I wonder why that is? I think it's probably because cereal is all so a like that they have to position it differently from all the rest, and because cereal is consumed hugely by children they have to find some way to relate to them and I suppose "critters" works, because they've been using it forever and continue to use it to this day. Brand character gives human or animal characteristics to a brand, it makes it easier for a consumer to relate to the brand in one way or another. Like the philledalphia cream cheese lady, those ads have really worked for philly, and especially the character herself, funny though how much cream cheese that woman eats and she never gains a pound..her motabolism must be through the roof!? Brand characters bring life to the brand, they make everything magical in some way or another, like Mr Clean can just swoop over a kitchen and make everything sparkling clean, or how Tony the Tiger can basically do anything and everything. It's an easy way for a brand to be recognized to, you know by seeing the older with the salt and pepper hair and beard that it's going to be an ad for Canadian Tire etc etc. I don't think the trend of Brand Characters is ever going to do out of style because it works, almost every brand could use a brand character in one way or another and it be successful, they just have to do it properly and effectively. It makes everything brand and products relateable, (if that is a word, lol).